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Showing posts with label SERPs. Show all posts
Showing posts with label SERPs. Show all posts

Thursday, April 25, 2013

How Small Sites Suddenly Gain High Positions In Google SERPs

Featured Home Page Discussion This 63 message thread spans 3 pages: 63 ( [1] 2 3 )  > >   How do small sites suddenly gain high ranks
 9:36 am on Mar 21, 2013 (gmt 0)
Hi everyone, I just want to share a finding and perhaps ask if anyone has noticed the same and found any reasons behind it.

We have held position 1 on Google UK for a certain keyword for a good year or so, we have over the past couple of days dropped to P2. Thats not a huge issue but we have been replaced at the top by a site that is keyword stuffed, only has 7 backlinks to their entire domain from 2 other linking domains....A very low quality site indeed. The site in question has never been on the radar before and it has suddenly appeared from nowhere.

Also, on another site I work with, we generally hold top 5 in Google for out main keyword, 2 weeks ago, a domain less than 2 months old, suddenly appeared straight at position 3. Again their site is keyword stuffed and all there inbound links are footer links that seem to be from a link network.

Isn't this the sort of stuff Google is meant to be preventing? It seems the extreme low quality is starting to get back up there.

Any thoughts?

 12:40 pm on Mar 21, 2013 (gmt 0)
Well if they have valuable relevant information then they might deserve a high ranking regardless of whether they have many backlinks or some keyword stuffing. Their usefulness to visitors should be the main factor, not backlinks.
 1:39 pm on Mar 21, 2013 (gmt 0)
They are poorly designed affilaite sites with little unique content. Very low quality.
 2:07 pm on Mar 21, 2013 (gmt 0)
Well if they have valuable relevant information then they might deserve a high ranking regardless of whether they have many backlinks or some keyword stuffing. Their usefulness to visitors should be the main factor, not backlinks.

You are kidding?

 2:12 pm on Mar 21, 2013 (gmt 0)
In my niche I have seen a number of small sites like this. Their information is old (like 2009 old), very low number of back links yet they occupy one of the top 5 spots. This isn't just for one page most of the pages on the site ranks high.
 2:36 pm on Mar 21, 2013 (gmt 0)
It's called "fresh meat" and Google eats it up initially, sometimes...and it might last a day or two, or up to a week or two if lucky. It's a flaw in the algo as far as I'm concerned, but it's their playground.
Blackhatter's are currently having great success and fun with this "Achilles Heal" of G.
 3:09 pm on Mar 21, 2013 (gmt 0)
The short answer is that Google loves spam.

Simply buy a throw away domain, $10
buy 100,000 to 500,000 links from a mass marketer, $150
hire a freelance designer to build the site $150

When the new domain ranks, takes about 4 days, just 301 to what ever you like.

Rank and Bank, Churn and Burn, call it what you like, many in the tough niches are doing it because it works. Don't believe me? Go check out what the payday loans serps look like.

If a $500 investment brings in $1,000 or more a week, and stays there for even just 3 or 4 weeks, you make a great ROI.

Now rinse and repeat, build 10 throw away domains...

The only ones that are hurting right now are those so called white hats trying to do what Google says.

I don't wear a hat, I make money online, as the rules change so must you... or put on a white hat and get an outside job like many other failed webmasters are doing. More worried about the color of some fictitious hat, rather than making money to support their family. I am not evil, I do not wear a hat of any color, I just do what lots of testing has shown me works. I do not call it spam if someone searches for payday loans and see's my site, clicks to get their payday loan and moves on. That is a good user experience and despite what you read here, Google Loves Spam.

Sorry I have been reading these boards for years, so much BS, sometimes I need to rant a bit as so many just dont get it. Throw away the F***ing hat and make some money, once you have money, make whatever color hat site you want. But make money first by following the lead of people who are doing it now.

1- Learn how to build cheap sites that are good for the user, sell what you say you are selling.

2- Learn where to get mass links that work for cheap.

3- Now this one was the hardest for me to learn. Never, Ever, EVER fall in love with your site, just rank and bank, churn and burn, rince and repeat.

...end of rant ... enough reading, back to work everyone.

 3:17 pm on Mar 21, 2013 (gmt 0)
Well that's one way. And probably the only way for that particular niche.
 4:07 pm on Mar 21, 2013 (gmt 0)
Well that's one way. And probably the only way for that particular niche.

If it works in the tough niche, then it is even easier and cheaper to do in YOUR niche... think about it

 5:47 pm on Mar 21, 2013 (gmt 0) 7:29 am on Mar 26, 2013 (gmt 0)
Well, Thats true some sites still rank with keyword stuffing I also faced this problem last month but now that site going downward and my site getting rank well and normal to the top of SERPs. So wait and watch this site will go backward soon mate.
 11:26 am on Mar 26, 2013 (gmt 0)
Sad thing is that most of the older established sites are so riddled with penalties & other negative ranking factors that it's relatively easy to launch a new site, pepper it with links, enjoy some candy then crash & burn.

Then just 301 the links to a new site. Rinse repeat.

Unfortunately most of us are attached to our brand names.

 12:22 pm on Mar 26, 2013 (gmt 0)
Search on Google for "honeymoon period seo" you will see a lot of discussion about this phenomenon.
 1:06 pm on Mar 26, 2013 (gmt 0)
only has 7 backlinks to their entire domain

Just because you only see 7 backlinks doesn't mean those are the only backlinks the domain has.

Much like Google prevents you from seeing queries typed in by those logged into their Google Account... all domain owners can prevent you from scanning the backlinks they provide.

If you disallow a link checker from crawling... guess what?

 1:53 pm on Mar 26, 2013 (gmt 0)

appropriate name, love 'em & leave 'em

moTi


msg:4558598

 2:20 pm on Mar 26, 2013 (gmt 0)
ok, ranting time. i'll play the devil's advocate. eat this:

i can't remember that i've ever read a WebmasterWorld member stating that the fresh website who dares to rank above him is a good website with quality content and deserved the rise to the top. strangely, every time that happens, the content of the new contestants is disqualified as utter rubbish.

sadly, WebmasterWorld nowadays seems to be a pool of grayed established publishers with mostly decades-old content who most of the time do nothing else than complain about the newcomers instead of getting their act together and step up to a new level in order to face the competition. how dare others come up with fresh ideas in order to disrupt the set structures.

ranking a quality new website nowadays is so much harder than ten or five years ago. my website is top-notch in its area, it absolutely deserves to overtake the old stuff in the serps in next to no time. instead, it's a wearing and depressingly tedious fight for months and months with various setbacks for whatever reasons google decides.

i'm sick of the whining. it's pure preservation of the status quo with the established webmasters enviously only wanting to preserve their dated, meanwhile often completely useless stuff in the serps. i'd wholeheartedly welcome any step google and its algorithms take to understand the quality of new websites more rapidly.

 3:12 pm on Mar 26, 2013 (gmt 0)
Whenever these discussions come up: the factor time barely gets enough attention in the discussions. I have seen poor domains outranking the good ones, but never for longer than 6 weeks. At least not at serious terms with more than 5k search volume per month.

Google is pretty harsh, just not pretty fast - IMHO. It can happen to see crap for 6 weeks, but it will vanish or be replaced by new crap. In the past 11 years I have been playing that game, Google always repaired the glitches to the necessary levels to stay on top of their financial wealth. That this is NOT our wealth - well...

 7:17 pm on Mar 26, 2013 (gmt 0)
Yea, there is a pretty funny one in our niche. They are trying to rank for a PHP script and doing very well! A couple of sites tried their script and then removed it. Google must still be counting the removed backlinks. Meanwhile there are no backlinks pointing at it according to Majestic (except internals).
 8:10 pm on Mar 26, 2013 (gmt 0)
I have actually seen this in a SERP recently for a "lead gen" type of term. When doing a competitive analysis I could find no clear reason a new, thin site with few obvious links was ranking in the top 4 for a highly competitive term. I assumed it was an abberation or heavy link buying that the link research tools haven't caught up to yet and which Google hasn't caught up to and burned.

Churn and burn still works, just not for as long on a given domain as it used to.

 12:53 am on Mar 27, 2013 (gmt 0)
I have about 4 competitor sites which I just looked at that have been in the serps for a few months now and are slowly taking over different keywords. They are EMD domains which is not necessarily a bad thing but after looking more closely at them they are all pretty much the same. Same Wordpress type site and theme with just the graphics and content different. You can tell the same person wrote it but just changed things enough. Looking further into the backlinks from Alexa I see these sites have about 70 or so different backlinks.

I checked out over 10 of the backlinks and I see they are blogs with each about 6 articles with keyword loaded entries. They link to about 6 different sites in each article. 2 sites are usually theirs and the other 4 are genuine sites like Wikipedia, Techcrunch, etc. Some of the sites do share ips.

Basically someone created these sites which look okay at first glance and almost all of the backlinks these sites have. I am not sure how an algorithm could spot this but it just shows you the lengths people go to rank their sites.

 11:42 am on Mar 27, 2013 (gmt 0)
I am not sure how an algorithm could spot this but it just shows you the lengths people go to rank their sites.

Are the sites relevant and have any quality? If so would your question better be:

but it just shows you the lengths people HAVE TO go to rank their sites.

G's brought all this crap on themselves, they started it and now they're having to live with it and try and sort it out and the more they try the bigger mess they're getting into.

 1:45 pm on Mar 27, 2013 (gmt 0)
Are the sites relevant and have any quality?

They are about the topic but the post are just spun different ways talking about how good the product is. I would put the quality just above a scraper site. The posts are just there to sell the product.

The backlink sites are just filled with posts on different topics spun so they could include their sites using different keywords for the link.

 3:27 pm on Mar 27, 2013 (gmt 0)
ok, ranting time. i'll play the devil's advocate. eat this:

Candidly, I agree. Maybe the problem with ranking lower is 'ones content does not deserve being higher'... it's all FREE, the results that is... how can anyone complain about something they got for free.

One thing you'll never hear is Wikipedia complaining about lower ranks... they simply expand their content diversity & content appeal.

 3:42 pm on Mar 27, 2013 (gmt 0)
The only ones that are hurting right now are those so called white hats trying to do what Google says.

I don't think there's more accurate words to describe how I'm feeling right now.

Sad thing is that most of the older established sites are so riddled with penalties

I've said it before and but I'll say it again, google should stop punishing spammers and instead concentrate on rewarding sites that have an established record of doing the right thing. If you've never keyword stuffed or bought links you deserve ranking, and a medal. I want my medal.

 5:07 pm on Mar 27, 2013 (gmt 0)
If you've never keyword stuffed or bought links you deserve ranking, and a medal.

While I understand your sentiment and I know your comment was probably tongue-in-cheek, let's remember that it's not if you are a "white-hat" that determines whether you deserve to rank, it's whether you have done everything possible to actually deserve to rank. If you want to rank #1 and you can't objectively say you are the unquestioned best result for a query, then you don't "deserve" to rank #1 no matter what tactics you use.

 5:31 pm on Mar 27, 2013 (gmt 0)
It's not enough to just follow the rules.
 5:39 pm on Mar 27, 2013 (gmt 0)
Google loves spam in the organic results. It boosts their bottom line.

My hat has been getting dirtier and dirtier for a couple of years now. If you do everything white-hat and Google still bans you, accusing you of being black-hat over and over for every site you build ... guess what happens?

 9:23 pm on Mar 27, 2013 (gmt 0)
The only ones that are hurting right now are those so called white hats trying to do what Google says.
I don't think there's more accurate words to describe how I'm feeling right now.

Ya know how ridiculous that sounds!

You're just trying to... "just make a great website?"

Once upon a time Google thought... "a video sharing archive that's what we need!" They invested in video.google.com and it was a dud.

They could have tried again and created video2.google.com and if that turned out to be another dud made video3.google.com but instead they had money so they bought youtube.com

Moral...if you suck at making things great... hire the people that do that and you won't need to worry about webspam.

 9:36 pm on Mar 27, 2013 (gmt 0)
Moral...if you suck at making things great... hire the people that do that and you won't need to worry about webspam.

They had a lott of money fathom so buying youtube.com was an option.

Youtube was an incredible site, and has improved under Google. But you have to have very deep pockets to fund it. Not everyone has that kind of money. So we have a go ourselves. Try and follow the rules because there seems little other direction.

 10:38 pm on Mar 27, 2013 (gmt 0)
They had a lott of money fathom so buying youtube.com was an option.

Yes that is true. But the creators of Youtube didn't have alot of money to create Youtube, which is the point of "just making a great website".

This 63 message thread spans 3 pages: 63 ( [1] 2 3 )  > >  

View the original article here

Sunday, April 7, 2013

Big Brands In Google SERPs Do Not Have The Upper Hand



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Featured Home Page Discussion
This 75 message thread spans 3 pages: 75 ( [1] 2 3 )  > >   Big brands do not have the upper hand - Matt Cutts
 8:41 pm on Mar 12, 2013 (gmt 0)
Big brands cannot do whatever they want. They look at value add, etc. Faster, better, better UI, content, etc.

It is weird, Google does take action on big sites and big sites often do not like to talk about it. So it happens a lot. [seroundtable.com...]


Live blog interview with Matt Cutts.

How are members seeing those quality signals playing out in the SERP's compared to "smaller" brands.

 3:31 am on Mar 13, 2013 (gmt 0)
I would guess it happens more than we think, but it could definitely look like brands have an inherent advantage even if they don't.

What I mean is when I look at the big brand sites they generally have the latest user interfaces, top notch design, the most up to date or close HTML, the best or very very good organization and a bunch of little things deep pockets can probably afford to do easier on a site than most people, so I personally think he's telling the truth when he says the advantage isn't brands in general, but with deep pockets comes the ability to be all over things others may not have time for, make time for, or be able to afford and when the difference in "scoring" between 1 and 11 is probably .1% or less the little things that "don't count for much" can make all the difference in my opinion.


Another way to say it or look at it is: There are 200+ ranking factors using 200 as a nice round number, if 190 are equal and the brands can hit 10 of the time consuming or expensive or seemingly unimportant factors just a bit better who wins the tie breaker the site with the deep pockets and the teams of people working on them or the site with one or two people who just don't have time, cash or maybe even the knowledge to do the same thing?


Things like that custom server making a site just a bit faster the brand likely has instead of a shared host. The HTML5, schema.org, ajax implementations that can make a site a bit more focused or understandable to an algo. Possibly the 5 (or however many) different designs or flexibility of design for different screen sizes that's time consuming and difficult to implement but generates a slightly better behavior from a certain sub-set of visitors.


There are so many little thing they can do better based on the cash they have to spend they might not have an inherent advantage but at the same time I think they definitely have an advantage simply due to the level they can afford to build a site on where many cannot.


So, do they have an inherent advantage based on name? I sort of doubt it.


Do they have an advantage on depth of pockets and what they can put into a site over most people? I don't see how they couldn't.

 6:18 am on Mar 13, 2013 (gmt 0)
Big brands can do whatever they want; even more if they have millionary campaigns in Adwords.
As always, you should read Matt Cuts with a grain of salt. He's only a PR from Google and what he says is that what Google should do, not what really does. It makes him to seem a bit silly but that what he's paid for.
 6:49 am on Mar 13, 2013 (gmt 0)
you should read Matt Cuts with a grain of salt
Definitely. He doesn't make all the decisions; it's his job to justify them.

Big brands certainly do seem to get preferential treatment in one area: penalties. The most recent was publicly slapped to send a message, then let off after, oh, er, 10 days?

 5:12 am on Mar 14, 2013 (gmt 0) 10:36 am on Mar 14, 2013 (gmt 0)
The majority of pages the big brands have, invariably, at the top of the subjects I'm interested in are just doorway pages with links to other sites (which are way down in the SERPs and usually packed with information) which actually provide the advertised products or services. By any quality based standards these brandspam affiliate pages would be way out of sight.
 4:05 pm on Mar 15, 2013 (gmt 0)
Guess this kinda belongs here - BBC gets an unnatural links notice. Good luck figuring out which.

[seroundtable.com...]

 5:18 pm on Mar 15, 2013 (gmt 0)
Lol...If I had to choose between Google and the BBC it would be the BBC every time.

More fud from G.

 5:49 pm on Mar 15, 2013 (gmt 0)
I sure wish the BBC would have told google to p*ss off. The more penalties google hands out the fewer good results in the serps there will be.
 9:10 pm on Mar 15, 2013 (gmt 0)
big sites often do not like to talk about it. So it happens a lot
Well here's a brand that was open about "it". But I can't imagine a site like this would ever receive a penalty.

If backlinks are going to be part of the upcoming major Penguin update [webmasterworld.com...] and if part of the process is collecting data from the dissavow tool adjustments, you'd have to think that sites like the BBC would be exempted by sheer weight of global brand authority.


It makes me wonder who hasn't received a links notice and if so why.

 1:42 am on Mar 17, 2013 (gmt 0) 9:57 pm on Mar 18, 2013 (gmt 0) 10:14 pm on Mar 18, 2013 (gmt 0)
I mean, if you can't trust the BBC from a link quality point of view, who can you trust? (Fox News folks, relax)
ROFL

Friday we broke the story that the BBC received a Google link notification of unnatural links.
Very interesting.


They received a "blanket notice" when the reality was it was only unnatural links to One Page out of 268,000 indexed. Talk about f'ing FUD!


Makes me wonder how many site owners over-react to the notices they receive, disavow everything and in the process tank themselves by essentially saying "most of these links don't count"? Hmmm... Maybe a bit of granularity to all webmasters the same as the BBC got would be in order here.


Something like "we found unnatural links to N pages or N% of your site" would likely be clarification enough for webmasters to "chase" and "fix" an issue but not "give too much away" about what specifically triggers the notice/penalty.


Unreal FUD they've been spewing via WMT.
Makes me very glad I refuse to use it.


The lack of insight into webmaster reactions about these notices makes me think it's quite a bit like the "not selected" bs they decided to display for a while, which only caused fear, uncertainty and doubt, oh, wait, that means the not selected was the definition of FUD! too.

 10:29 pm on Mar 18, 2013 (gmt 0)
Oh, and what no one else has pointed out yet, so I will myself, is I stand corrected and "big brands" obviously do have an upper hand since JohnMu took the time to research why a major brand (the BBC) received an unnatural links notice, but I don't see him taking that kind of time and doing that kind of research for everyone who receives one, which he should if there's not favoritism or partiality from Google's side of things.

He made Matt Cutts look like a complete liar on this one, but I don't blame MC specifically for that, because I doubt he had any way of knowing JohnMu was going to do this for one specific brand and not everyone receiving a notice when he made the statement, but JohnMu represents Google as much as MC does, so Google definitely "went out of their way" for a major brand in a manner they do not for everyone.


Hopefully Matt Cutts will eventually retract the statement or find a way to include everyone with the granularity of information the BBC received from Google (via JohnMu) otherwise his statement will go down in history as complete BS because it is.


Not one single webmaster I've read reporting on an unnatural link notice has received the granular answer the BBC did, what they have received is basically generic, vague, and, since it's not the "desired reply or a desired e-mail" it's essentially a spam answer from Google.


In my opinion, it's complete BS to say Google does not favor "big brands" unless they start to provide this type of answer for everyone now that a "big brand" has received a very granular answer since no one else, to my knowledge, has ever received this granular level of reply from a Google Rep.

 11:19 pm on Mar 18, 2013 (gmt 0)
For years Google has been looking for ways to adjust the algorithm to give higher rankings to big brands. Even if they knew that such an adjustment would hurt the overall quality of the search results, they were still willing to implement it. The final result is that a bias in favor of big brands is built into the algorithm itself. And it's a very strong bias.
 11:23 pm on Mar 18, 2013 (gmt 0)
Litmus test to whether Google favours big brands or not: Has their ever been a big brand that has been penalised by Google for literally years like a lot of small businesses have? I can't think of one. Interflora's penalty lasted 11 days, for example.
 11:44 pm on Mar 18, 2013 (gmt 0)
Google didn't disclose which page of the BBC was penalized.

J.C. Penney Penalty was lifted - although i noticed @Netmeg mentioned a belief that not all rankings may have returned to previous capacity.


Responding to several questions about J.C. Penney, Cutts confirmed our report earlier this week that the penalty was lifted after 90 days.

?We saw a valid reconsideration request? from JCP, Cutts said, and explained that, after reviewing the request, Google found that the company ?did quite a bit of work to cleanup what had been going on. You don?t want to be vindictive or punitive, so after three months the penalty was lifted.? He later added, ?I think the penalty was tough and the appropriate length.? [searchengineland.com...]


It's important to note the resource required to clean up and communicate effectively with Google favors brands. Brands are also a good PR reference and communications tool to leverage from all sides involved.

 11:53 pm on Mar 18, 2013 (gmt 0)
One thing I try to keep in mind with regard to a site like JCP or BMW is they're expected to be seen in the results by searchers, and they do such a high volume and rank so highly across a number of terms even a short-term penalty could cost them more $$$ than "regular sites".

I'm not saying they don't have an "advantage", but the "cost per day penalized" is likely much greater for a brand (and Google for not including them) than it is for penalizing a "regular site" for a longer period of time.


It would be really interesting to see how much the 90 day penalty cost JCP in sales and how that "stacks up" against the sales of most sites penalized for a longer period of time.

 12:06 am on Mar 19, 2013 (gmt 0)
TOI, well certainly there's been a lot of small businesses that have either gone completely bust, or made lots of staff redundant (see various members of WebmasterWorld) when they've been kicked into the long grass for years. I wonder how many people were made redundant at JCP or BMW or Interflora? The companies themselves certainly survived the penalties - can't say the same for the SMBs that get hit.
 12:22 am on Mar 19, 2013 (gmt 0)
It's worth revisiting this video from Matt Cutts on lifting penalties [youtube.com...]

Here and in other instances, MC mentions that for some sites, where remedial steps are too difficult to action, it might be better to start again. In the case of Interflora it was easy for a large resourced company to identify the tactics and placements of offending links, and/or take down the offending recipient landing pages and re index new URL's as another option.

 12:35 am on Mar 19, 2013 (gmt 0)
If big brands don't have an advantage, then ask stub pages, yahoo answers and ehow must ranking due to sheer editorial excellence :rolls eyes:

It is obvious to anyone that has been monitoring data over the last several years that large brands receive a significant advantage, from shorter penalties and glossed over penalties to rankings for terms they aren't remotely relevant for and nearly fixed page 1 for tough phrases when their profiles are weaker than non-brands. Oh yeah, and googlers will actually look I to allegations of big brands when something funky happens. If one our smaller sites has the same issue, we're branded as evil spammers first and have to prove we aren't...two-faced policies.

 8:12 am on Mar 19, 2013 (gmt 0)
Here and in other instances, MC mentions that for some sites, where remedial steps are too difficult to action, it might be better to start again

Whitey, I remember that MC comment. I think his comment does not reflect actual reality for many many cases out there. I've had one site that had barely any links pointing to it - it was punished in March 2012, and remains so to this day. My remedial action? I removed all of its links in March 2012 (not that hard as it was relatively new site, and not many links) - good and bad links (in my eyes) removed, submitted a reconsideration request confident that a site with literally - LITERALLY - ZERO links pointing to it should get a clean bill of health. I got back "we still see links...." - rinse and repeat several times over (several months over) including me asking where ahrefs and opensiteexplorer and GWT were missing these links that you're not liking.....get back the exact same canned response. It's like engaging with an unreasonable person - after a while you have to give up because they're just operating on another level to you. That's actually the scariest part for me. Google have all that power AND can be incredibly unreasonable at the same time. Not a great combination.


With Interflora, the scale of their link building was enormous - it wasn't just the paid advertorials - they were doing article marketing on a grand scale too across thousands of privately owned blogs. I doubt they would have (or will be) able to get all or even half of those removed without the good will of thousands of blog owners. And yet their penalty was lifted in 11 days.


So to sum up, reality is a lot murkier than Matt Cutts likes to portray. It's not a cut and dry "do A and Google will do B" negotiation process. If you get a penalty, you have to worry that it's actually a de facto permanent ban from ranking well regardless of your remedial efforts.

 10:53 am on Mar 19, 2013 (gmt 0)
Of course big brands have an advantage. That advantage starts with their financial ability to buy links, develop on-topic supporting websites for linking purposes and employing the staff to properly manage these sophisticated link building tasks. Because big brands have the financial capabilities to employ sophisticated link building schemes, they generally maintain control over the links that they create. Small businesses are more likely to participate in link building techniques that leave their links on websites that they do not have full control over. Once caught, the big brands can take down the links they created rather quickly.

Not only are big brands capable of removing their paid/built links quickly, once caught, but the reconsideration requests they send to Google are clearly reviewed much faster than small businesses. And the overall penalties these big brands receive for manipulating the SERPS with backlinks, in many cases, are not fitting for the level of sophistication used.


To say that big brands do not have the upper hand over small businesses is inaccurate. One need not look any further than how Google recently applied penalties, lifted penalties and responded to big brands in public to see this advantage.

 2:52 am on Mar 21, 2013 (gmt 0)
If one our smaller sites has the same issue, we're branded as evil spammers first and have to prove we aren't...two-faced policies.
My guess is that high profile sites receive attention because they get publicity. However, I've no reason to doubt Matt Cutt's words that a lot of big sites don't talk about it.

On balance, an editor from Google would surely say, for something like the BBC , this is a huge site with great reputation and a large staff. We're not going to hold the penalty for minor breaches of guidelines.


Where the reputation of a website is not publically known, and there is an inbalance between real reputation, popularity and breaches of the guidelines [ particularily links, poor content distinguishment ], the smaller site will have trouble getting attention from Google. Realistically, there are probably 10's of 1000's of reconsideration requests a day and not all of them will receive [ perhaps ] the degree of consideration big sites do.


Filing a reconsideration, in the minds of a smaller reputation site, exposes them to risk of editorial whims which fall outside of guidelines and may invite discretion - I don't know how disciplined Google is on the manual front, or how accurate my statement is - but survival can scare good webmasters and siteowners from being entirely honest. For that part Google could probably do more to build community involvement through authenticated processes to better infom individual site owners that demonstrate good intent, or the willingness to change.


Small website owners, are very often hoodwinked by a section of SEO advisors into shelling out money for bad practices. It irritates Google, good SEO's and well intentioned siteowners. Big brands can more easily deal with that by sheer enormity of pressure to correct.


The filing of mass notices of linking violations, where only one page is offending is probably an overkill and causes a lot of unecessary angst for folks who are trying to compete yet comply efficiently. In particular small sites, or an employee in a large organisation.


If Google is now baking in alernatives to links, in the form of UI, quality , brand signals , social authentication it has sufficient commercial cover to be more open about helping siteowners to compete and better administer more adequately in a democratic web . This is probably important to support it's marketing mantra, creating a reactive, vibrant and fresh search experience, especially in areas it wants to encourage participation in.


I do think Google could receive a benefit by further encouraging small site owners to participate at grass roots level, at the same time as it's trying to grow it's business and product. A big brand web, with only Google assetts could become boring.


Special note on context - Matt was referring to penalties. I digressed a bit.

 11:41 pm on Mar 21, 2013 (gmt 0)
Matt Cutts, Google's head of search spam, said on Hacker News, "we were tackling a spammer and inadvertently took action on the root page of digg.com."
Google released an official statement as well:

"We're sorry about the inconvenience this morning to people trying to search for Digg. In the process of removing a spammy submitted link on Digg.com, we inadvertently applied the webspam action to the whole site. We're correcting this, and the fix should be deployed shortly." [seroundtable.com...]


A timely example that errors do occur, but may not be treated equally unless you're a brand.
 12:44 am on Mar 22, 2013 (gmt 0)
Matt Cutt say what benefits Google, not us. Matt Cutt and Google also say that SERPs best results for users but we know that SERPs are best for Google pocket.
 1:01 am on Mar 22, 2013 (gmt 0)
In the process of removing a spammy submitted link on Digg.com
I don't understand what this means. It seems to say that Google was trying to remove a Digg page from the SERPs instead of removing the spammer's page that the link pointed to. Maybe my brain isn't working right now, but what am I missing?
 1:42 am on Mar 22, 2013 (gmt 0)
Matt Cutts: Here's the official statement from Google: "We're sorry about the inconvenience this morning to people trying to search for Digg. In the process of removing a spammy submitted link on Digg.com, we inadvertently applied the webspam action to the whole site. We're correcting this, and the fix should be deployed shortly."

From talking to the relevant engineer, I think digg.com should be fully back in our results within 15 minutes or so. After that, we'll be looking into what protections or process improvements would make this less likely to happen in the future.


Added: I believe Digg is fully back now.


A fuller transcript from Google. Lots of traffic involved with Digg, so probably fair play. But it does demonstrate what can go missing lower down the food chain.
 4:16 am on Mar 22, 2013 (gmt 0)
Of course big brands have an advantage. That advantage starts with their financial ability to buy links, develop on-topic supporting websites for linking purposes and employing the staff to properly manage these sophisticated link building tasks.

There are certainly other advantages. As others here have observed (but in different language) big brands have an advantage because GOOGLE NEEDS THEM in addition to their need for Google. They got into that position by doing lots of things right. In many cases, these are physical world businesses rather than exclusively online.


Even those that only conduct business online often do a lot of offline advertising and brand awareness building. The percentage of navigational searches that they get is often way beyond the level that other more "ordinary" sites get. In fact, trying to get significant non-navigational traffic can be the factor that triggers their violations of Google's guidelines in the first place.

 8:37 am on Mar 22, 2013 (gmt 0)
A timely example that errors do occur, but may not be treated equally unless you're a brand.

I wonder how many times Google have messed up with small business websites and NOT corrected these mess ups? Just too busy to manually check those reconsideration requests I guess.


As others here have observed (but in different language) big brands have an advantage because GOOGLE NEEDS THEM in addition to their need for Google. They got into that position by doing lots of things right. In many cases, these are physical world businesses rather than exclusively online.


I get your point on navigational searches tedster. We see these big brands everywhere outside of Google and search for them online. However, remember Google's unique selling point? Their indexing power - to be able to show you the ENTIRE internet, up to date. It was Google's ability to show you those obscure sites as well as the branded sites. Their brand-favouring shrinks this down to perhaps 10,000-15,000 popular sites. Any competitor can come up with a commercial search engine that can EASILY match that and then some. Sure Google are also including some smaller sites into the commercial searches too, but the brands are getting more and more coverage - far more than even just 12 months ago. If Google keep going like this, someone might as well come up with a shopping search engine that gives more variety than Google does, and it WON'T be hard to do. Google are still way ahead in terms of long tail / non-commercial searches of course.

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